In North America, “come and see” church outreach is still effective in many contexts but, usually, only when combined with relational approaches. In many places in North America, attractional is still missional, but it must be combined with Incarnational ministry.
A church that is Incarnational is interested more in the harvest than in the barn. For too long, the church has focused on getting the grain into the barn. We have made sure the barn is clean, made sure it is attractive, made sure it is well organized, and then, we assumed that the grains of wheat would make their way in if we invited them. Some did—but most people who could be reached that way already have been. Now, it is our job to move the church from solely attractional methods to also engage in missional ones.
Breaking the Missional Code, p.65.
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